Users browse the feed to check for upcoming or live hunts.
Leading up to the hunt, users are given important info about the hunt.
A seperate rewards tab presents the loot in all its glory.
Once the hunt drops, users track down hidden tokens by decrypting clues and navigating through a series of locations.
When users get to a location, they turn their cameras on to scan the area for clues hidden to the naked eye.
After successfully completing a hunt, the winners are given their loot along with an extra content pack.
The first version of the main feed had too much information per tile making the feed UI feel too busy. While the second version improved the text, the carousel and white space added unnecessary complexity. The final version minimizes text and emphasizes the product with a larger image making browsing the feed that much easier.
Design goal of the hunt process was to allow users, who during hunts are constantly on the move and racing to finish, to be able to scan and use page quickly and without difficuly.
1. Opens up a map that shows the radius of the hunting grounds and current user location. It is important to make the user know the hunt boundaries so they don’t explore wrong locations outside the zone.
2. Large camera button overlays a blurred hidden token’s location. The image serves as a visual cue for the users to where they should be aiming their camera.
3. The clue is the most important part of the page. It is given a section that makes it stand out from the other content.
4. Easy to access field box for users to input the hidden token codes.