Hypeist Work + Design


by Kevin Kwon


My Role

- Built the mobile web app with Meteor.js

- UI/UX design

- Guided the technical direction and vision of the product.

What is Hypeist?


An experiential marketing service + platform that creates immersive scavenger hunts for new and exclusive products


Hunter Journey I

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    1. TAKE NOTICE

    Users browse the feed to check for upcoming or live hunts.

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    2. TRAIL THE HUNT

    Leading up to the hunt, users are given important info about the hunt.

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    3. VIEW THE LOOT

    A seperate rewards tab presents the loot in all its glory.

Hunter Journey II

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    4. MAKE MOVES

    Once the hunt drops, users track down hidden tokens by decrypting clues and navigating through a series of locations.

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    5. CAMERAS OUT

    When users get to a location, they turn their cameras on to scan the area for clues hidden to the naked eye.

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    6. CLAIM YOUR FIND

    After successfully completing a hunt, the winners are given their loot along with an extra content pack.

Design Process

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  • Third time's the charm

    The first version of the main feed had too much information per tile making the feed UI feel too busy. While the second version improved the text, the carousel and white space added unnecessary complexity. The final version minimizes text and emphasizes the product with a larger image making browsing the feed that much easier.


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  • Designing for the user on the move

    Design goal of the hunt process was to allow users, who during hunts are constantly on the move and racing to finish, to be able to scan and use page quickly and without difficuly.

    1. Opens up a map that shows the radius of the hunting grounds and current user location. It is important to make the user know the hunt boundaries so they don’t explore wrong locations outside the zone.

    2. Large camera button overlays a blurred hidden token’s location. The image serves as a visual cue for the users to where they should be aiming their camera.

    3. The clue is the most important part of the page. It is given a section that makes it stand out from the other content.

    4. Easy to access field box for users to input the hidden token codes.